The social networks are often notorious for “junk” when it comes to status updates. People share their lunch, where they had coffee and even their savings at the grocery store! Who really cares about any of these items?
Most status updates are sent from a phone or computer and go into the vortex that is social networking. The lifespan of an update released on Twitter or Facebook can usually be measured in just a few seconds. Of course, they are only measured in seconds when you don’t have the right approach. When you want status updates that get attention and can be translated into sales, then you need to look a bit deeper into what you are sharing.
Popular people like Lady Gaga can share a status update like “lady gaga + steven klein= une Pièce de résistance. Alejandro” and receive almost 1,800 comments and over 13,000 people “liking” it. If most businesses shared something as cryptic as that they would be lucky to get a single comment! So what is the magic sauce to creating status updates that get attention?
There isn’t one formula to creating status updates that pique interest; get people to click and generate sales, however there are key elements to success. I invite you to consider the following guidelines and you just might get a few thousand people taking note of what you share.
Interest Piquing Updates on Facebook allow you to dominate the News Feed and Generate Sales
- What is important to your customers? Artists like Lady Gaga understand that her fans love to stay in the loop on her music. Not just “buy my album” but where she is playing, what she is up to, and peaks back stage. Understanding what your customers crave will put you in the direction of creating comments that people crave.
- What would shock your customers? Most people think that offering a staggering sale is the only item that will grab attention, but this is rarely the case. Think of something that would challenge your industry and write comments around that. For instance in the field of insurance, maybe you release an update that states there are times where you DON’T need insurance. That would be crazy! Simply consider what challenges the “norm” and then write updates along those lines.
- When in doubt, ask questions and share links – Questions are one of the most powerful ways to get attention with your status updates. It’s natural for people to ask questions and people love giving their opinion! By asking interest piquing questions you can get customers flocking from their news feeds to share their opinion. To get even more impact from your questions consider sharing a link. Maybe send them to your fan page or blog to have them weigh in with the rest of your raving friends.
With big networks like Twitter and Facebook your status updates may have a short life span, but it doesn’t mean they can’t bring you business. When you reveal status updates that pique interest and give your customers more of what they crave you will be able to translate that attention into sales.
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